Seeking Authentic Brands: Moving Beyond Picture Perfect

When Martha started her empire, she was a plucky housewife on a mission to build a profitable business. She was scrappy. She bootstrapped. She bulldozed. She didn’t take no for an answer. And her business grew. People flocked to her picture-perfect lifestyle spread, the portrait of a perfect home. The spreads of her magazine paint a picture of a life free of stains, full of effortless perfection. She drew people in and she prescribed elaborate decorating techniques to make one’s home and life better.

Martha Stewart built an empire – unfit for the new generation. I am not Martha – and neither are you.

In the face of real life – rotating your carpets annually, spending all day baking elaborate cakes, or hand making all your wedding favors can be overwhelming if not completely detrimental to your relationships.