An ethical behavior change and human-centered design expert, Fay has spent two decades working with organizations, governments, and influencers to move the needle on business and social outcomes.

Fay is currently Head of Product for Neighborhood Vitality at Nextdoor, a company working to ensure everyone has a neighborhood they can rely on. In this role, she oversees trust & safety, consumer privacy, content moderation and promotion of kind conversations across the platform. Prior to working at Nextdoor, Fay was one of two Director’s of Product Management at Twitter overseeing trust and safety. In this role she is responsible for the product teams working to improve reporting and appeals experiences, self remediation and support tools, regulatory compliance and consumer privacy.

From 2017-2021 Fay led Facebook’s product efforts around increased transparency, fairness and oversight of the company’s content moderation. Over the course of her time at Facebook, she led several key initiatives including developing the product strategy and systems architecture for Facebook’s Oversight Board, creating the company-wide product strategy for regulatory compliance, managing the company-wide effort to comply with the EU Global Data Protection Regulation (GDPR) requirements related to minors and social media, and driving company-wide work around fairness in ML and enforcement actions.

Prior to joining Facebook, Fay founded and served as the CEO of deliberateLIFE, a consumer technology company in the ethical consumption and sustainability space. Fay led a team of over 40 staff and contributors in her leadership capacity. Fay is also the principle of Red Balloon Ideas, an innovation firm that supports social impact work through ethnographic research, human-centered design, product management, and strategy consulting.

In 2015 Fay founded Deliberate Discourse, an anti-bias and depolarization experience rooted in the cognitive science of behavior change. Participants are invited to reflect on their personal history and beliefs as part of a broader dialog on complex issues like racism, gender bias, and other aspects of identity. Companies such as Google Uber and Boston Consulting Group are actively leveraging the experience as part of their team building and unconscious bias training. Fay designed this unique, introspective, and empathy-building experience in response to the ongoing violence against black men in America and has continued to evolve the offer to meet the broad range of topics that often divide us. To date, over 5,000 people have participated in 15+ cities.

During the course of her career Fay has served as the Co-Director of the U.S. Congressional Human Rights Caucus, as a key staff member on the Africa and Global Health Subcommittee of the House Committee on Foreign Affairs, and as a humanitarian policy advisor for Oxfam. Fay has been directly involved in passing legislation, distributing humanitarian aid and mobilizing action from hundreds of thousands of people through her education and activism work.

Born in South Africa and raised in Silicon Valley, Fay is a global soul with a deep curiosity about what makes people and places unique. Having visited over 40 countries and worked in Hungary, India, Ethiopia, and Kenya, she brings a global perspective to her engagements. A sought after public speaker and facilitator, Fay leverages both playfulness and a deep understanding of neuroscience in her work.

Fay holds a master's degree from Georgetown University and a bachelor of arts from UCLA. Catch her thoughts on HuffingtonPost, FastCompany, or Inc.com.