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A behavior change and human-centered design expert, Fay has spent over a decade developing change strategies for governments, NGOs and technology businesses interested in tackling social issues.

Currently leading a new product team at Facebook focused on promoting empathy and well-being, Fay's last endeavor was entrepreneurial as CEO and Editor-in-Chief of deliberateLIFE Magazine. deliberateLIFE promotes a more ethical and sustainable life, with ease and style. This digital lifestyle magazine provides information, products, and off-line events. The magazine won readers in 52 countries, and was praised as the Martha Stewart Living for a new generation. Fay led a team of over 40 staff and contractors in her leadership capacity.

In 2015 Fay founded a national dinner series, Deliberate Discourse, which brings neighbors around the dinner table to discuss race and identity in America. This model was adopted by companies such as Google and Boston Consulting Group. Fay was compelled to design this unique, introspective, and empathy-building experience in response to the ongoing violence against black men in America. It has spurred thousands of Americans to meet for dinner across the country.

During the course of her career Fay has served as the Co-Director of the U.S. Congressional Human Rights Caucus and also served as a key staff member on the Africa and Global Health Subcommittee of the House Committee on Foreign Affairs. Fay has been directly involved in passing legislation, distributing humanitarian aid in crisis, and mobilizing action from hundreds of thousands of people through her education and activism work.

The daughter of two social entrepreneurs, Fay spent much of her childhood traveling, visiting over 26 countries before she graduated from high school. Fay has lived and worked in Hungary, India, Ethiopia, Kenya, the United States and South Africa.

Fay holds a Master's degree from Georgetown University in Public Relations and Corporate Communications. She consults with influencers, businesses, governments, and NGOs. Catch some of Fay's thoughts on HuffingtonPost, FastCompany, or Inc.com.

Everything is designed. The question is with what level of intention.