An ethical behavior change and human-centered design expert, Fay has spent over a decade working with organizations, governments, and influencers to move the needle on business and social outcomes.
Fay currently leads Facebook’s product efforts around increased transparency and oversight on issues of safety and integrity. She is the lead Product Manager for the newly announced content Oversight Board and is working to ensure that the company’s community integrity standards are effective, ethical, and fair.
Prior to joining Facebook, Fay founded and served as the CEO of deliberateLIFE, a consumer technology company in the ethical consumption and sustainability space. Fay led a team of over 40 staff and contributors in her leadership capacity. Fay is also the principle of Red Balloon Ideas, an innovation firm that supports social impact work through ethnographic research, human-centered design, product management, and strategy consulting.
In 2015 Fay founded Deliberate Discourse, an anti-bias and depolarization experience rooted in the cognitive science of behavior change. Participants are invited to reflect on their personal history and beliefs as part of a broader dialog on complex issues like racism, gender bias, and other aspects of identity. Companies such as Google and Boston Consulting Group are actively leveraging the experience as part of their team building and unconscious bias training. Fay designed this unique, introspective, and empathy-building experience in response to the ongoing violence against black men in America and has continued to evolve the offer to meet the broad range of topics that often divide us. To date, over 5,000 people have participated in 15+ cities.
During the course of her career Fay has served as the Co-Director of the U.S. Congressional Human Rights Caucus, as a key staff member on the Africa and Global Health Subcommittee of the House Committee on Foreign Affairs, and as a humanitarian policy advisor for Oxfam. Fay has been directly involved in passing legislation, distributing humanitarian aid and mobilizing action from hundreds of thousands of people through her education and activism work.
Born in South Africa and raised in Silicon Valley, Fay is a global soul with a deep curiosity about what makes people and places unique. Having visited over 40 countries and worked in Hungary, India, Ethiopia, and Kenya, she brings a global perspective to her engagements. A sought after public speaker and facilitator, Fay leverages both playfulness and a deep understanding of neuroscience in her work.