deliberateLIFE + The Conscious Consumption Movement
In January 2013 I released my first app – deliberateLIFE Magazine, a digital magazine that serves as a conduit for both information and direct product sales, mixing storytelling and e-commerce. We call it ‘story-tailing’.
Experience deliberateLIFE Magazine for yourself. Download our free app from iTunes.
Ethically conscious consumers are a large and growing portion of the population, spending an estimated $456B+ annually on sustainable/ethical products. They are actively seeking products and services that reflect their values and their identity, and 35% are willing to pay a premium for them.
Those who believe they can create change want ideas and inspiration, and are frustrated with the lack of trustworthy (and actionable) information available. deliberateLIFE meets them where they are (on their mobile devices) with relevant information that helps them make better purchases directly from their tablet or phone.
In 2015, after the events following Ferguson we launched a dinner series called Deliberate Discourse, a series of discussions about things that matter. We believe that face-to-face dialog is a simple and powerful way to increase understanding, grow in empathy, and discover new possibilities. We have hosted 11 dinners across 7 cities in the United States – You can read about it in Fast Company or on our website.
As the deliberateLIFE Manifesto indicates, we believe that choices matter – and we seek to make it easier for people to live well and do good.
To this end, my team and I are continuing to research and develop tools to help make conscious lifestyles the norm.
Human Centered Design. Behavior Change Consulting.
Red Balloon Ideas helps individuals, companies and non-profits chart a course towards innovative solutions for addressing poverty and social justice issues. We utilize behavior change theory, which incorporates analysis of the psychological and environmental factors that influence how people make decisions.
1: We encourage sustainable impact through well developed strategy: We help clients deepen their understanding of the social change sector and develop comprehensive strategies that create lasting impact.
2: We improve outcomes through Behavior Change Communication and design: We help our clients develop strategies that focus on shifting behavior, not just perspectives, to create new social norms.
3: We increase success through community-driven design and stakeholder engagement: By ensuring that the solutions created are a response to a real need, we help clients design human-centered products and programs.
4: We champion good ideas and design campaigns that move causes forward: Harnessing the power of collective action, we help clients gain momentum towards changes in the political landscape.
Workshops. Speaking. Facilitation.
“We loved having Fay speak to our staff about Choices That Change Things. Her presentation was well received – 76% of attendees said the information was relevant for their job. We are happy to be engaged with deliberateLIFE.” – Joe Hill, Human Resources, SanDisk
Have Fay Speak at Your Next Event:
How To Make a Difference Without Quitting Your Job. The average American makes approximately 35,000 choices throughout the course of their day. From small, but important ones such as which coffee or chocolate to consume, to decisions involving larger purchases or travel plans, your choices have power. Fay shares inspiring stories and practical tips on small choices we can make on a daily basis to have a large impact on the world around us, even without giving up our day job.