Human-Centered Design

Fay facilitates workshops on Design Thinking, Human-Centered Design (HCD), and Designing for Social Impact. Human-Centered Design first focuses on the humans whose lives could be improved by a program or product. It’s an empathetic, ground-up approach to tackling opportunities. The multi-stage process is designed to get you to learn directly from people, open yourself up to a breadth of creative possibilities, and then zero in on what’s most desirable, feasible, and
viable for the people you’re designing for.


1. Design Thinking Basics (90 Min)

Whether you're looking to deepen your understanding of this highly-effective methodology or get your team's creative juices flowing, this fun and interactive 90-minute workshop is a great way to kick-start your understanding of Design Thinking.

2. Design Thinking 101 (Full-Day)

Walk through the core steps of the Design Thinking process, take a deeper look at a specific design questions, and practice rapid prototyping an idea. The full-day session is great way to learn a new tool that can be applied in a variety of professional settings.

3. Creative Program & Product Design (Multiple Full-Day Sessions)

Use this framework to brainstorm, test and prototype a new program or product within your organization, developing the offering over a 6-month+ period. Collaborate creatively in a facilitated environment on a new solution.

Social Entrepreneurship For Young Adults

Social Entrepreneurs aim to address significant social, cultural, or environmental issues while leveraging a more traditional for-profit business model. As our society increasingly looks to business to go beyond charitable giving and sustainability practices, a new generation of entrepreneurs are addresses societal issues directly through products and services. Combining Lean Startup business principles with Human-Centered Design Thinking encourages participants to think concretely about how they can change the world, and join other social entrepreneurs providing innovative new products and services.

Participants will learn the core principles of social entrepreneurship, including how to identify a market need, how to conduct research using ethnographic tools, and how to apply the basics of rapid prototyping. Essentially, this is a course in how to turn ideas into action. During the two week course, students will have an opportunity to create a prototype product or service, test and iterate on the idea, and develop a simple lean-canvas business model. This canvas will include a pricing and partnership strategy, messaging, product launch roadmap and marketing strategy. This course provides an overview of Lean Startup principles, evangelized by Steve Blank, and introduces Human-Centered Design, an approach and tool set developed by IDEO that is used by Fortune 100 companies around the world to unlock innovation and improve product offerings.

1-Week Course

  • Introduction to Social Entrepreneurship
  • Market Research: Identifying the Need
  • Ideation and Iteration: Brainstorming and Rapid Prototyping Basics
  • Basics Business Plan: The Lean Canvas Model

2-Week Course

  • Introduction to Social Entrepreneurship
  • Human Centered Design Thinking: Designing for Others
  • Introduction to Ethnographic Research; Interview Skills
  • Refining the Opportunity
  • Defining the Value Proposition
  • Introduction to Rapid Prototyping
  • Refining Your Offering: What, Who, Why
  • Positioning Your Product: Storytelling and Your Pitch